As an industry, real estate tends to be transient. Real estate agents frequently keep an eye out for greener pastures - better markets, more favorable commission splits, or access to a hot new tool. If that sounds familiar, I have some advice for you: don’t get distracted by noise. New commission splits or apps won’t magically make your job easier, and clients won’t appear out of thin air banging down your door. Think beyond one or two details...Read More
One of the biggest challenges facing new agents is figuring out how to get their first listings. In an industry that heavily relies on results to convince prospective clients of an agent’s value, it can be difficult for an unproven commodity to convert leads. Building a profitable real estate business takes hard work and commitment to developing top-notch sales skills. As a new agent, it makes the most sense to focus your efforts on convincing...Read More
Working for yourself has almost endless upsides. You can work where you want, when you want, and achieve significant financial returns. That isn’t to say there aren’t also challenges. Expert advice and tips from a supportive broker or mentor will go a long way towards helping new agents navigate the ins and outs of running their own businesses, but some tasks loom larger than others. One of the scariest? Taxes. The tax code is complicated, and...Read More
Successful real estate agents are experts in taking the coldest of leads and warming them into active clients. It’s an essential skill, and there are all kinds of expert tips available to help you convert cold leads into clients. However, finding warm leads - and capitalizing on them - will make your life as a real estate agent a lot less stressful. “For Sale by Owner” (FSBO) listings are properties that are listed for sale by the owners...Read More
Launching a career as a real estate agent is likely an easier process than you think. For most people, obtaining a real estate license will be the most time-consuming part of the process. So, it’s easy to assume that the license is all you need to get started. Don’t fall into that trap! A license is essential to starting your career as a real estate agent, but it’s not the only piece of the puzzle. If your goal is to be a successful real estate...Read More
A strong marketing strategy that includes the best real estate technology and tools is certainly essential for any real estate agent. However, even the strongest strategy and newest technology can’t compensate for a struggling referral network. Referral business is frequently the foundation of a top producing real estate agent’s business. Top producing agents rely on a sphere of influence referral program to help them sustain ever-changing real...Read More
If you’re going to master any skill as a real estate agent, you should make it your sales pitch. Those twenty seconds (or less!) can make or break the relationship you’re attempting to establish. And, despite the short length, real estate agents dedicate a not-insignificant amount of time to perfecting their sales pitch. If your pitch isn’t landing, and you’re at your wit’s end trying to fix it, I have some good news. Thirty...Read More
People like familiarity. There’s a reason why families go to the same beach house every year, or parents decide to send their children to the same high schools they attended. They are known commodities - trustworthy, reliable, unchanging. But, a familiar option isn’t always the best option. Sometimes a newcomer - innovative, creative, and exciting - offers opportunities that the old guard can’t. EXP Realty is exactly this kind of newcomer, and...Read More
What do you do when you’re looking for the best restaurant in a new city? Probably grab your phone or computer and search for restaurants, look at menus, and read reviews. You might even start filtering results by price or type of cuisine. If that’s how you look for a restaurant, imagine how prospective homebuyers approach their home search. The average client starts their search online - long before they reach out to an agent. Traditional...Read More
“I want to get into Real Estate.” If you - or anyone you know - has ever considered embarking on a new career in the real estate industry, I bet you’ve uttered some version of that sentence. But, “getting into Real Estate” isn’t quite specific enough, and understanding the key differences between the two types of real estate professionals - agents and brokers - is absolutely essential for anyone considering taking the leap into real...Read More
How could your career improve if you had a mentor with 30 years of experience, innovative ideas, and a passion for improving the real estate industry as a whole? Good news. You don’t have to wonder anymore. I’ve compiled FREE resources aimed at jump-starting your new career in real estate - or injecting new life into your existing career. My free training resources cover vitally important topics: digital marketing strategies, the best technology out there, improving your sales skills, and more.
Welcome to Real Estate 101. And, if you think you’re ready to graduate to the next level of your training, it just might be time to claim your spot at an Xplode Conference or RealX workshop. I’ll see you there.